Santa Cruz Works Stories

What the About Page is About

“What’s your company’s story?” This is a question that we ask every client. As a branding, strategy, and design firm, the answer to this question, the brand narrative, informs everything that we do. Most often expressed on the About page, brand...

Drones - The Conversation Has Just Begun

Do not think about the drone. Think about the application. Gur Kimchi, VP of Amazon Prime, shared this perspective at the VIP dinner at the Drones, Data X Conference held last week in Santa Cruz, CA. He summed up perfectly the shift in perception...

Ag Tech and Santa Cruz — The Next Edge of Innovation

Ag Tech is the next edge for opportunity in tech. Ag is becoming one of the top industries for innovation and investment. Santa Cruz County is in an amazing position to develop a national model on how to build a diverse technology workforce and to...

Why Video Has Become Key for Content SEO

Everybody is talking about video but there are a lot of insecurities. It’s not cheap. It’s not straight forward. And success is tough to track. The statistics, however, are astounding: According to Syndacast, by 2017, 74% of all Internet...

Our Time is Now

“So many people of intelligence, of good judgement, of excellent taste, have already confirmed our statements by coming hither with their families and making their home among us, that we are confident that the time is not far distant when Santa Cruz...

Reflecting on HACK UCSC

For many students, HACK UCSC was their first contact with local tech companies, which is why Santa Cruz Works helped organize and support the hackathon.  At last year’s hackathon, students told me they had no idea companies like NextSpace,...

Connecting With the Passive Job Seeker

Sometimes the best person for a job isn’t scouring the job boards, but they might be open to making a change. Until now it has been nearly impossible for hiring companies to connect with these “passive job seekers”.  Now there’s an app (...

Local Tech Company Finding Local Tech Talent

Santa Cruz Works is an initiative to connect local tech talent with local tech jobs and has proved to be effective for Looker, one of Santa Cruz’s fasted growing tech companies. At the time of this post they have 14 open positions in their current...

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