We made a deal with our dogs - they give us unconditional love and we give it right back. Feeding your dog should truly be one of the best parts of the relationship but dog food companies make this so difficult. We aim to change that. OUR FOOD IS AWESOME We’ve worked hard to introduce recipes that are delicious, grain-free, super nutritious and affordable. If your doggie needs a specific food that we can’t accommodate we’re happy to suggest other foods and work on new recipes that meet your needs. Shipping costs are always included. We don’t make you hit a certain cost level or try to upsell you to free shipping. Currently you can’t buy our food in a store (outside of Santa Cruz, California) so it’s our responsibility to pay for the shipping.