Accenture conducted a global tech survey and report based on responses from 5,000 C-level executives and directors across 25 industries and 34 countries. The report predicts that generative AI, digital identity, and data transparency will power tech trends over the next decade. Executives are bullish on generative AI, with 98% predicting its importance in their company's business strategy. Authentication of customer identities online is a top priority for executives, with 85% saying it's becoming a strategic imperative. Next-generation computing is also predicted to be a major driver of breakthroughs in the industry, according to 95% of respondents.

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CarMax used GPT-3 to analyze 100,000+ customer reviews for every vehicle it sells and create 5,000 summaries, which would’ve taken its editorial team “11 years to complete,” according to the report.