If you are a small business owner or tech entrepreneur, chances are you want everyone to know about your business and products. However, do you know what it takes to get the attention of your audience and to make your solution or products “virally” famous like Steve Jobs did with Apple and the iPhone?

Peggy Tierney Galvin, Chief Strategy Officer and co-founder of Force4 shared with us how to communicate with journalists and news agencies to have your business featured in top news outlets and to your desired audience. In this webinar, you’ll learn insider knowledge on the following topics:

• The current media landscape

  • The landscape is not the same as it was a decade ago. There has been a huge upheaval in newsrooms with fewer staff leading to an increase in freelance writers, especially in the past 5 years with the gig economy becoming the norm. Any news you provide needs to be instantly digestible and companies need to have ongoing campaigns. More clicks generate ad views which are a more motivating force as opposed to subscriptions.

• How to position your company and solution in a way that is enticing to press

  • Understand what motivates a journalist. There are numerous types of content that we are bombarded with every day. Journalists are after story, the gory, or the glory. Journalists want to add something new to the current conversation going on in the world or write about news that’s sensational, controversial, dramatic, high profile, revelatory, and intimate.

• Journalist types and how to communicate with them

  • Peggy shares that there are five types of journalists you may encounter: The newshound, the cub, long-timers, specialists, seasoned professionals. Each differs in how they execute, but ultimately has the same primary objective which is to educate, entertain, and inform their readers.

Watch the video to learn about all of the above as well as:

• What makes the news

• Rules of engagement with the press

• When and what you should or should not do for an interview

• Your roles and responsibilities in an interview

About Force4

Force4 Technology Communications is a public relations and marketing communications agency serving B2B technology leaders of all sizes across the globe. We design, deploy and execute communications programs that directly support the goals of your business with strategic guidance and a full spectrum of services proven to move the needle.

Force4, a spin-off of Nadel Phelan, Inc., brings forward 20+ years of public relations success with the same high value and quality of service that clients have recognized since its inception.

We believe that a successful communications strategy has much in common with a successful voyage. On the Beaufort Wind Force Scale, Force 4 is the perfect wind speed for sailing. Our name embodies the powerful collaboration of individual strengths, working together to help our clients successfully navigate today’s market.

With a deep well of technical knowledge that comes from years of hands-on experience, we constantly monitor the conditions of the media environment, adapt and adjust course based on changing conditions – while never taking our eye off the desired destination.

About Peggy Tierney Galvin

Peggy Tierney Galvin, Chief Strategy Officer and co-founder, Force4: Peggy develops integrated marketing strategies and programs. She balances client needs and priorities with our cross-functional teams to provide strategic perspective and effective solutions. Peggy helps brands differentiate themselves through creative, content-driven campaigns that deliver measurable business results.