SANTA CRUZ -- Santa Cruz County Bank, today announced Shamara van der Voort has joined the Bank as Executive Vice President, Chief Operations Officer.

Ms. van der Voort has a 25-year banking background with extensive experience in Branch and Banking Operations, Customer Service Management, Sales and Treasury/Cash Management Services.  Her expertise in Operations includes revamping structures to drive efficiency, and creating metrics and reporting to measure efficiencies and functions. Her attention to exemplary customer experience practices includes acquisition and implementation of state-of-the-art products and services encompassing Commercial Card, Trade Services, Wire & ACH Operation and Internet/Electronic Banking & Implementations, while evaluating customer and prospect needs. 

Early in her career, Ms. van der Voort established herself as an expert in Treasury/Cash Management Services and Risk Management, taking on roles of increasing responsibility and gaining experience in product rollout, conversions and strategic planning at large regional and major national banks.  

Most recently, Ms. van der Voort held an Executive role at Pacific Mercantile Bank where she was Head of Operations and Client Experience, and responsible for leading, coaching and developing a team of 40+ employees in all facets of Operations, Loan and Customer Services. Her career includes extensive Management, Branch Operations, Customer Service, Risk Management and Treasury Management experience.

Ms. van der Voort obtained a BA in Business administration from the University of Phoenix.  

Commenting on her new appointment, Ms. van der Voort stated, "I am extremely excited and proud to join Santa Cruz County Bank. I am honored to serve on the Executive team and to be working with so many amazing individuals throughout the organization. I look forward to leveraging my background and skillsets to further contribute to the Bank's already sterling reputation and positive impact on the communities we serve."

Krista Snelling, President and CEO commented, "It is a pleasure to welcome Shamara as Chief Operations Officer and as a valued member of our Executive team. Her expertise in overseeing operations and the customer experience are a winning combination for our top performing community bank. We look forward to her contributions to the Bank and further enhancing the customer experience in the communities we serve."

Ms. van der Voort is based out of the Bank's headquarters in Santa Cruz.