INNOVATION NEWS

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Doug Erickson Doug Erickson

The AI Stack Every Enterprise Developer Needs in 2026

Enterprise AI apps rest on a hidden stack of specialized layers — foundation models, orchestration frameworks, vector databases, voice infrastructure, and security tools. Mastering this ecosystem isn't optional; it's the engineering competency that separates teams who win contracts from those who don't.

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Doug Erickson Doug Erickson

Breakfast at Spanner: A Santa Cruz Works Company Spotlight

Join Santa Cruz Works on April 14 at 8 a.m. for breakfast at Spanner’s Santa Cruz headquarters. Tour the studio, see prototypes, hear technical stories, and connect with innovators. Free for Members and Partners, $10 general admission.

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Doug Erickson Doug Erickson

Calling all Employers: Santa Cruz Launchpad 2026

Santa Cruz Launchpad is an annual event that combines a student startup competition with a community career fair, all under one roof! This year’s event takes place at the Cocoanut Grove at the Santa Cruz Beach Boardwalk on Wednesday, May 13, 2026.

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Michael Mash Ashley Michael Mash Ashley

Best Founders Apply Early

Every cohort, there’s a wave of applications that comes in right before the deadline. It makes sense. Founders are busy, timing is never perfect, and applying to an accelerator rarely feels urgent compared to building the company itself.

But when you look closely at the founders who get the most out of programs like Santa Cruz Accelerates, a pattern shows up. They tend to engage early, well before any deadline pressure kicks in, and that timing changes the experience in ways that are easy to underestimate.

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Michael Mash Ashley Michael Mash Ashley

Startups need AI Tokens more than Cloud Credits

For a long time, founders would come out of accelerators with generous packages from Amazon Web Services or Google Cloud Platform, and that support meaningfully extended their runway. Infrastructure was expensive, and anything that reduced that burden gave you more time to figure things out.

That logic still holds, but the center of gravity has shifted.

More and more early-stage companies are building products where the primary cost is not infrastructure in the traditional sense. It is model usage. Every meaningful interaction with your product might call an API, generate tokens, or run inference on a system you do not control. The more successful your product becomes, the more that cost scales with usage.

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Michael Mash Ashley Michael Mash Ashley

AI Isn’t Killing SaaS. It’s Rewriting the Budget.

Over the past year, I’ve spent a lot of time talking with founders who are seeing something that doesn’t quite line up with their expectations. Their product is still good. In many cases it is better than it was a year ago. Customers still rely on it. And yet, deals are slower, expansions are harder, and in some cases seats are quietly disappearing.

It’s easy to interpret that as a signal that something is breaking in SaaS. That the model is weakening or that demand is softening.

What I’m seeing points to something much simpler and much more structural. The budget hasn’t grown, but the priority has changed.

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Guest User Guest User

Cora: Unlocking "Invisible" Revenue

Cora is closing the "Friction Gap" by using AI to translate human signals - like hesitations and navigational loops - into immediate growth from existing site traffic. Cora will be presenting at Santa Cruz Works New Tech on April 1st.

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Guest User Guest User

Teen Kitchen Project Keeps Santa Cruz Healthy

Since 2012, Teen Kitchen Project has taught teens to cook, then put those skills to work feeding seriously ill neighbors who can’t feed themselves. Their work keeps the Santa Cruz community healthy and fulfilled.

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Guest User Guest User

The $50,000 Mistake Founders Make Before Their First Funding Round

The 2026 LIFT Summit will bring together leaders across industry, government, education, and community organizations to help move advanced air mobility from vision to real-world deployment. Taking place March 31–April 1 in Monterey, the event will focus on the partnerships, infrastructure, workforce, and policy needed to shape the future of low-altitude aviation.

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Guest User Guest User

Stop the Leak: How Cora Is Turning Website Friction into Growth

Cora helps businesses identify the hidden friction points on their websites that cause visitors to drop off before converting. By pairing behavior data with production-ready code and impact tracking, the company aims to turn lost opportunities into measurable growth.

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Doug Erickson Doug Erickson

Santa Cruz Works New Tech April 1, 2026

Join Santa Cruz Works New Tech on April 1 at Chaminade for networking, live music, food, fast-paced startup presentations, and a rare appearance by Steve Jobs on the 50th anniversary of Apple Computer.

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Guest User Guest User

Where Advanced Air Mobility Moves from Vision to Deployment: The 2026 LIFT Summit

The 2026 LIFT Summit will bring together leaders across industry, government, education, and community organizations to help move advanced air mobility from vision to real-world deployment. Taking place March 31–April 1 in Monterey, the event will focus on the partnerships, infrastructure, workforce, and policy needed to shape the future of low-altitude aviation.

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