THIS EVENT IS FOR CEO WORKS MEMBERS ONLY. Sign up here for free if you are not already a member. Ticket includes lunch provided by Hotel Paradox which entails and assortment of sandwiches and wraps, chips, whole fruit, and cookies.

Customers, employees, and regulators are all asking businesses to become more sustainable but many leaders are in the dark about how to actually do better for the planet and people while also growing their margins. It’s a tricky balance but can be done with the right focus, partnerships, and transparency — plus a healthy dose of risk-taking.

In this engaging workshop, author and corporate advisor Maisie Ganzler will teach you how to craft a strategy for your company, no matter the industry, that turns creating environmental and/or social benefit into market advantage.

Many think that a company could be more sustainable if it would just pay more for its supplies, labor, and other inputs. In reality, the complexities of national and global supply chains, competing priorities, and the challenge of messaging make authentically greening a company far harder than simply writing a bigger check.

Drawing on her own successes and failures leading an almost $2 billion corporation towards a more sustainable future and insightful interviews with a dozen trailblazing businesspeople, Maisie will share five lessons for building a brand based on sustainability: