INNOVATION NEWS

Check out our news highlights and archive here.

NOTE: Our blogs are typically “assisted by AI”. We use AI to assist us in research and style the way a human editor would.

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Neil Erickson Neil Erickson

Vote to Rename Titans of Tech!

Vote on your top three names for the rebranded Santa Cruz Works Titans event. Voting closes Sunday, with the new name announced Monday.

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Doug Erickson Doug Erickson

Where the Mayoral Candidates Stand on the Joby Agreement

Last week SC Works published an article about the Santa Cruz Mayor's race and the City's partnership with Joby Aviation. It generated interest but also some confusion.  One candidate expressed concern about how we characterized her stance. We apologize if there was confusion. To give residents a clear view of where the candidates agree and disagree, we asked them to respond to the same Yes or No questions. 

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Malina Long Malina Long

SUP Giveaway Winner Announced

Santa Cruz Works recently hosted a giveaway with the SUP Shack at the Santa Cruz Harbor. Learn who the winner of our SUP Shack giveaway is!

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Doug Erickson Doug Erickson

War Bros Didn’t Always Rule Silicon Valley

Steven Levy rejects claims that Silicon Valley was always driven by money and military contracts, arguing countercultural idealism built the modern tech industry—and that denying it lets today's defense-tech "War Bros" off the hook.

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Doug Erickson Doug Erickson

Santa Cruz Has a Waste Problem. We Built the Fix.

Revida founder Alex Ponik makes the case for a fully managed reusable cup service that helps Santa Cruz events, venues, and workplaces cut single-use waste and costs without changing operations. Revida presents at SCWorks New Tech on October 7, 2026.

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Guest User Guest User

Women in Venture Panel and Networking Event 

The fourth semi-annual Women in Venture event gathered founders, investors, and allies at UC Santa Cruz on September 17. Four UCSC-affiliated startups showcased, and a Hilary Bryant–moderated panel tackled closing the funding gap, elevating female check-writers, and building intentional mentorship.

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Guest User Guest User

Firtop: Stop Deciding on Stale Numbers

Santa Cruz locals Eric and Emily Helbush launched Firtop to give small businesses real-time books. Its agentic layer sits atop QuickBooks, Xero, and existing tools, closing continuously instead of monthly. Firtop presents at the monthly New Tech on October 7.

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Guest User Guest User

PVUSD Calls for Industry Partners

More than 3,600 PVUSD students are earning college credits, industry certifications, and real-world skills through Career Technical Education. Local employers and educators are working together to build the Pajaro Valley's next generation of workers, business owners, and leaders. Learn how you can support the intiative.

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Neil Erickson Neil Erickson

Joby Completes First-Ever Fully Autonomous Flight Across the United States

Joby Aviation completed the first fully autonomous flight across the United States, traveling 3,199 miles from California to North Carolina with no control inputs from the onboard safety pilot. The milestone highlights the Santa Cruz-based company’s growing focus on autonomous aviation for commercial, emergency, and defense applications.

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