INNOVATION NEWS

We don’t only report the news, we make the news. Check out our news highlights and archive here.

Not on our mailing list yet? Subscribe to our newsletter here!

Interested in getting 10,000+ eyeballs to view your company’s content? Become a Santa Cruz Works Partner or, see 3rd party content Sponsors.

Doug Erickson Doug Erickson

Santa Cruz Works Rooftop New Tech is BACK!

Santa Cruz Works New Tech Meetup returns May 6 to the rooftop at Anton Pacific — stunning views, food & drinks, and six founder presentations from some of the most exciting startups in tech. Don't miss it.

Read More
Alex Lund Alex Lund

Santa Cruz Record: The Quiet Backbone of Santa Cruz Business

The Santa Cruz Record has served as Santa Cruz County's newspaper of record since 1972, providing affordable legal publishing services — including fictitious business name filings and public notices — that help local entrepreneurs meet compliance requirements and launch legitimately.

Read More
Alex Lund Alex Lund

KZSC 88.1 FM: Fundraising for Student-run Community Radio

KZSC Santa Cruz 88.1 FM broadcasts 20,000 watts reaching over 3.2 million people across Santa Cruz, San Benito, and Monterey counties — now they need your help! KZSC is hosting their Spring Fundraiser and hopes to raise $25,000 to help fund operational costs for the 2026-2027 school year.

Read More
Guest User Guest User

From 1% for the Planet to Global Film Fests: How Local Support from Mountains Wave is Expanding Global Awareness for Surf Ecosystems

Santa Cruz is home to a growing set of studios and agencies that treat their work as a force for something larger than the next campaign. Mountains Wave GTM, a Santa Cruz County–based branding and go-to-market agency, is one of them — and over the past few years, its partnership with Save The Waves Coalition has become a quiet case study in how a local business can help amplify global conservation work.

Read More
Neil Erickson Neil Erickson

Luncheon Brings Restaurant Leaders Together for a Look at AIO

Santa Cruz Works is hosting an invitation-only luncheon on May 13 at the Cocoanut Grove, bringing together restaurant leaders for a private introduction to AIO, an AI platform built specifically for restaurant operations. Guests will also learn about Launchpad 2026, offering an added opportunity to connect with local talent at Santa Cruz County’s largest job fair.

Read More
Alex Lund Alex Lund

UCSC Presents: Planetary Health & Innovation Panel

Join visionary entrepreneurs, investors, and sustainability experts for an interactive panel exploring the intersection of environmental stewardship and cutting-edge innovation. Stay after for a networking reception to connect with industry leaders and fellow changemakers. Hosted in partnership with the UCSC Innovation & Business Engagement Hub. Virtual attendance available — panel begins at 4:45 PM.

Read More
Doug Erickson Doug Erickson

Opinion: The Holodeck Wasn’t Built Overnight

In this optimistic reflection on AI, Isaac Dye argues that technology should deepen human expertise, not replace it, opening new possibilities in science, business, and creativity while challenging us to keep learning and imagining futures.

Read More
Alex Lund Alex Lund

What Can DNA Do for a Dying Species? Come Find Out.

Join us for an afternoon at the cutting edge of conservation genomics as we explore everything from de-extinction to searching water samples for viral genomes, with researchers from the UC Santa Cruz Genomics Institute who are turning DNA into a tool for protecting life on Earth.

Read More
Neil Erickson Neil Erickson

Santa Cruz Launchpad 2026 Is Looking for Volunteers

Santa Cruz Launchpad 2026 is looking for volunteers to help support its student startup competition and community job fair on May 13 at the Santa Cruz Beach Boardwalk. It’s a chance to build community, meet local employers and innovators, and play a hands-on role in one of Santa Cruz’s biggest workforce and startup events.

Read More