Essential LinkedIn Tools: How to Leverage the World's Leading Platform to Build Business
Presenter: Karen Kefauver, Social Media Coach (LinkedIn profile)
Think LinkedIn is just for job search or hiring? Think again! If you're seeking funding and top level networking, LinkedIn is the place to be. C-suite executives cite LinkedIn as their preferred network and 92% of Fortune 500 companies use it. In this webinar, learn how to leverage your personal LinkedIn profile to demonstrate leadership, make connections and showcase your services. Karen will cover:
- LinkedIn Key Components: Personal vs. Company Profiles
- Tips to Optimize Your Personal LinkedIn Profile
- How to Harness the Power of LinkedIn Groups
LinkedIn Stats
• 4 out of 5 people on LinkedIn drive business decisions
• 2x the buying power of average web audiences
• #1 platform for B2B lead generation
• The biggest market of LinkedIn is the US, followed by India and China
Karen Kefauver is a social media coach and trainer for small businesses owners and entrepreneurs. She provides one-on-one private coaching, group training and webinar classes. She launched her social media marketing business in 2010 and has presented workshops at the Apple Store, Groupon, Rainbow Light Vitamins and the Adventure Travel Trade Association, among others. She's helped hundreds of professionals with social media strategy as an instructor with the Santa Cruz County Small Business Development Center. Karen is a content specialist thanks to her 20 years as a freelance journalist writing about adventure travel and endurance sports for the San Francisco Chronicle, the San Jose Mercury News and national magazines. Karen has lived in Santa Cruz since 1993. Contact Karen at karen@karenkefauver.com.
