Petszel: Revolutionizing Pet Adoption – Meet Sara Swenson at Santa Cruz Works New Tech

On March 5, 2025, at the Santa Cruz Works New Tech event, local entrepreneur Sara Swenson will present Petszel, a groundbreaking platform designed to support new pet parents. As the co-founder and Chief Product Officer of Petszel, Sara brings a wealth of experience and passion to the pet care industry.

Sara's journey began with her personal experiences as a foster for the Santa Cruz Animal Shelter, where she witnessed firsthand the challenges new pet owners face. Recognizing the need for a centralized resource, she collaborated with co-founder Matt Russell, a pet care data expert from IDEXX, to develop Petszel. Launched in January 2024, the platform aims to streamline the adoption process and provide ongoing support to pet owners.

Petszel has made significant strides since its inception, partnering with over 150 shelters within its first few months. The platform's comprehensive approach has led to a notable 20-30% reduction in pet returns, as it equips adopters with essential tools and information to understand and meet their pets' needs. Beyond adoption support, Petszel envisions integrating veterinary records to create a seamless "super pet record," enhancing communication between pet owners and healthcare providers.

Sara's commitment to the community extends beyond Petszel. She has been an advocate for responsible land use in Santa Cruz County, promoting private, low-impact camping as a means to preserve natural spaces and provide unique recreational opportunities.

The upcoming Santa Cruz Works New Tech event, known for showcasing innovative companies and fostering networking opportunities, provides an ideal platform for Sara to share Petszel's mission and impact. Attendees can look forward to learning more about how Petszel is revolutionizing pet adoption and care, and how Sara's vision is making a tangible difference in the lives of pets and their owners.