Running ads on Facebook and Google can turbocharge your business' growth, but is your business ready to take the plunge? Before diving in, it’s important to understand the basics. Understanding how these platforms work, where your target audience “lives” and what is required on your end, can go a long way into setting up your business for success. In this clinic, we’ll look at some of the areas you’ll want to consider before investing in ads, so as to avoid wasted ad spend. We’ll also touch upon additional steps your business can take if ads aren't yet an option.

About the Presenter

Sheila Ojeda is the founder of Mortlock Marketing Solutions, an agency that helps small and medium sized businesses succeed in the digital world through targeted Facebook and Google ads. 

With over 15 years of experience in the tech industry, Sheila is a versatile professional, having worn many hats. However, her true passion lies in digital marketing, where her curiosity and love for learning find the perfect intersection.

When not immersed in ad accounts, analytics, or staying up-to-date on the latest AI trends, Sheila can be found rock climbing with friends, exploring new trails, or plotting her next adventure.