Learn about Google My Business, a free tool for local businesses that want to connect with customers on Google Search and Maps. Get hands-on help in creating or updating your business profile or a simple website. Learn how customers find your business online and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads. In this session we’ll show you how to:

● Create or claim your Business Profile Listing on Google

● Manage your business info across Google Search and Maps

● Use Google My Business to connect with potential customers

● Create a free landing page using the info from your Business Profile

● Improve your website’s visibility in Google’s organic search results, on all devices

Presented by Tracey Lee Davis, founder of ZingPop Social Media. Tracey is passionate about helping small businesses grow and succeed through their online marketing efforts. From social media coaching to total management for email marketing campaigns, ZingPop Social Media turns busy small business owners into online marketing rockstars. Tracey Lee is Alignable's 2018 Small Businessperson of the Year for San Jose; a Certified Content Marketing Strategist; a Master Certified Solutions Provider for Constant Contact; a Hootsuite Certified Professional; and the Co-Owner and Vice President of the Women’s Networking Alliance.

The Grow with Google partner program is on a mission to help small businesses grow and succeed online. Google provides training, program materials, a dedicated support team, and more.

Event co-hosted by the County of Santa Cruz Office for Economic Development, the Santa Cruz County Small Business Development Center, San Lorenzo Valley Chamber of Commerce, and the Boulder Creek Business Association.