SBDC Event

We’ve condensed our 10 Page Checklist of Must-Knows down to a one-hour webinar. Run through the logistics of starting a new business in the County of Santa Cruz in this brand-new workshop for 2023. Our “Start-Up” specialist, Keith Holtaway, will lead through the below subjects and more! Legal Structures Fictitious Business Name Business Licenses Possible Permits Needed Employer Identification Numbers Required Tax Documents Employee Classification Business Insurance Business Funding Keith Holtaway has been a Santa Cruz resident and entrepreneur for the past 35 years. He has been a small business consultant specializing in business planning for start-ups, turnaround strategies for struggling businesses, and obtaining financing for business growth.