Interview: ZERO Motorcycles CEO Sam Paschel

So what does it take to keep Zero at the top of an expanding and more competitive electric motorcycle industry?  Chris MacAskill (Founder of Smug Mug and ADVRider) interviews Zero's CEO Sam Paschel to find out.

So what does it take to keep Zero at the top of an expanding and more competitive electric motorcycle industry? Zero’s CEO Sam Paschel knows and he and Chris MacAskill will chat about Zero and its story.

Sam has been riding motorcycles since he was 8 years old. His passion for two wheels shows in Zero’s march to become an industry leader. He firmly believes that electric motorcycles will hold a significant role in the future and is positioning Zero to lead the way.

Zero’s plan is to balance performance, range, weight, affordability, and availability. With that in mind, Sam is addressing areas where other manufacturers may fall short. Key parameters of Zero’s success are its commitment to quality and the development of innovative technology.

Zero only releases products that are fully developed and tested prior to release to production and the public. In an industry where the rush to announce new developments and technology is key, Zero stands alone.

Also, what has Zero been doing during the Shelter in Place? Are they still manufacuring during this time. Listen at 1:01 point.