Second Mouse AI: Apple's AI Strategy

Image credit: Scott Galloway

In Scott Galloway's article, "Second Mouse.AI," he argues that true business success often comes not from being first but from refining innovations introduced by others—a strategy Apple has mastered. Galloway explores how Apple’s approach to artificial intelligence, rebranded as "Apple Intelligence," emphasizes consumer-friendly design and seamless integration, contrasting the hype-driven AI narrative dominating tech giants. Apple’s second-mover advantage, combined with its control over the consumer ecosystem, positions it to continue dominating.

For the full analysis, check out the complete article!