Turning the Tables: The Backward Entrepreneur's Guide to Victory
Ladies and gents, we've hit the payload! That hot-off-the-presses wisdom nugget from our dear friend Michael Stebbins has finally landed.
You’ve all be there, up to our necks in our third startup, and things were humming along like a well-oiled, entrepreneurial machine.
Then our co-founder drops this: "You know, you have a habit of backing into strategies," he says.
So, you give him the side-eye, and with a grin, you shoot back, "Sounds like you're calling me out, buddy."
"Quite the opposite," he fires back, "Your backward method is genius, has been ridiculously lucrative, and you owe it to the world to write a book about it." And wouldn't you know it? He was spot on.
Over the years, Stebbins built businesses from the kernel of an idea to the shiny package of acquisition and noticed this peculiar pattern — backing into strategies actually has a whole slew of advantages over the traditional way of doing things. It's like finding a hidden warp zone in the business-building game that lets you skip all the unnecessary levels and head straight for the final boss.
The Backward Entrepreneur — now there's a title for you — takes a detour around the quagmire of early-stage waste and rockets ahead using the methods and timings that reveals in this treasure chest of a book.
So, if you've got that itch to start a business, are toying with an idea, or are on a quest to level up your entrepreneurial skills, this book is your holy grail.
Within these magical pages, you'll unearth:
Exercises that bring to light your entrepreneur superpowers, your unique skills, and your secret sauce for competitive advantage
A roadmap to validate your brainchilds, your products, and your markets before you risk your hard-earned cash
A cheat code to score customers that outperforms splashing cash on marketing campaigns
Lifelines to keep you and your startup afloat when the waters get choppy
Guidelines that'll turbo-charge your scaling journey, making it faster and at just the right moment
Exit strategies that cover acquisitions, payouts, acts of kindness, and sustainability
So what are you waiting for? Grab your copy now and start turbocharging your entrepreneurial journey!
Praise for Backward Entrepreneur
"After reading Backward Entrepreneur cover to cover, I can promise it's worth your time. The lessons this book shares aren't just practical and accessible; they're hard to find anywhere else. Michael keeps the actionable tips and cautionary tales coming, chapter after chapter, so you can design a great business without making the mistakes so many of us did. Founders need every advantage they can get—this book delivers."
--Rand Fishkin, Author, Lost & Founder, CEO, SparkToro
"We have watched the principles in this book work time and again--and not just from the sidelines. We actively participated in Michael's ventures, and advised the leaders as ideas turned into market-changing businesses."
--Bryan & Jeffrey Eisenberg, NY Times Bestselling Authors of Call to Action, Waiting for Your Cat to Bark, Founders Buyer Legends
"You should take my strong recommendation to buy this book because Michael has made me rich through two ventures with him! And, also because Michael makes the complex accessible, sharing specific solutions to a hundred little jobs you'll have to do well, e.g., what to do when you approach a prospective buyer. Buy. Now."
--Avinash Kaushik, Author, Web Analytics 2.0 (Wiley), Chief Strategy Officer, Croud