Starting a Business in Santa Cruz County. We’ve condensed our 10-page checklist of Must-Knows down to a one-and-a-half-hour webinar. Run through the logistics of starting a new business in the County of Santa Cruz in this brand-new workshop for 2023. Our “Start-Up” specialist, Keith Holtaway, will lead through the below subjects and more!

Keith Holtaway has been a Santa Cruz resident and entrepreneur for the past 35 years. He has been a small business consultant specializing in business planning for start-ups, turnaround strategies for struggling businesses, and obtaining financing for business growth.