In partnership with the Santa Cruz SBDC, Roberto Martinez – a Grow with Google Digital Coach – will lead a free, in-person workshop to help small businesses in Santa Cruz and the surrounding area build new skills to grow their businesses online. In this workshop, we’ll explain how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session will also cover products like Google Business Profile, Google Analytics, Google Ads, and a brief introduction into Artificial Intelligence (AI). Parking: Complimentary parking will be provided for the event (details coming soon). Food & Drinks: We will provide light food and refreshments (coffee, of course). Admission: Event participants will receive complimentary access to view the incredible exhibits at the Seymour Marine Discovery Center after the workshop.