Brick House Media Empowers Local Creators to License “Dark Media” to AI

Jared Brick stands with arms outstretched in studio space.

Content Provided by Jared Brick

As the digital content landscape evolves, a new frontier is emerging for media creators, licensing their content to train new AI video models. Local media company, Brick House Media owned by Jared Brick, are stepping up big time to help local creators monetize their "dark media", as unused footage, b-roll, long format video, multi-cam or archival footage; by offering lucrative licensing opportunities for artificial intelligence (AI) learning models.

Monetizing ‘Dark Media’ in the AI Era

According to this recent NY Post article, companies are now offering great cash incentives to individuals willing to share their personal, professional or unused video footage for AI training purposes. This approach is shifting the power dynamic in content creation, allowing independent media professionals to capitalize on assets that would otherwise remain dormant. Think about older hard drives with tons of video clips that have never seen the light of day… aka dark media.

Meanwhile, a Variety VIP+ report highlights how AI training companies are increasingly looking beyond large media publishers, recognizing the value of high-quality independent content creators. As AI models improve, they require diverse and high-resolution video input, making independent and local content an attractive resource. A perfect for local creators sitting in terabytes of content.

How BHM is Leading the Charge Locally

Brick House Media, a media company since 2013 that specializes in media production and content strategy, is at the forefront of this movement. By facilitating new partnerships between local Santa Cruz and Bay Area creators to global AI companies, they enable filmmakers, videographers, and local content creators to license their unused footage for machine learning purposes. BHM has already referred numerous local creators to get involved and even can assist them with hard drive services for faster uploads. Read about this here.

Through these partnerships, BHM ensures that creators maintain control over their intellectual property while earning lucrative compensation for their hard earned contributions. This initiative not only supports independent media professionals but also helps AI systems become more representative of real-world content. BHM recommends a minimum of 5-10 terabytes of footage to have any kind of real revenue impact and much more is even better! BHM has already uploaded almost 40 terabytes of footage from over 10 years in the video industry.