One of the biggest mistakes an entrepreneur can make is assuming their idea will turn into a product everyone wants and that product will lead to a successful business. Discovery provides entrepreneurs with tools, perspectives, and techniques for idea generation and risk . You’ll learn what makes an idea a good one in the long term versus a dead end. Discover how you can turn your passion and ideas into a product and business that has real market application.

In this workshop led by Julia Byrd and James O’Conner, you will learn about: how to identify your critical assumptions about the customer problem and needed values, access to and knowledge on how to use Innovation Within's platform to build an inventory of insights and data points, triage potential ideas in terms of least to greatest potential for success, customer interview best practices, and more.