SVEDA is a regional partnership of economic development professionals who bring together public and private resources to ensure the success of businesses in Silicon Valley and Santa Cruz has been a long time member of this organization.

The conference on the first day will focus on downtown areas, business districts, and activating public spaces and the second day is focused on manufacturing and regional economic development initiatives.
Matthew Swinnerton, Founder of Event Santa Cruz will be speaking on the Creative Solutions: Marketing, Space Activation, and Events panel.