25 Underrated Tools to Improve Your Business

Article by Katie Pierce

Running a small business is not a walk in the park. Without the right tools, you and your employees might find yourselves struggling to stay in control of operations. Unfortunately, most small businesses are wary of taking the next step toward innovation and change. Accepting evolution as a necessary act to achieve success is one of the first things you need to do as a small business owner. 

Each business has its unique challenges and requirements. Therefore, the ERP system you need might not be the same as everyone else. To make your search easier, we’ve compiled a list of 10 underrated tools to improve your business. Keep reading to learn more! * denotes apps/websites our team uses.

Marketing

For a small business, marketing is one of the most effective ways to reach your target audience. You can use it to educate customers about your brand and products. It’s also a way for you to stay relevant in the industry.

Marketing tools may be free or paid. Below is a list of marketing tools that you should consider for your company:

Productivity

Productivity tools improve employee efficiency and performance, making it easier for teams to achieve company goals. For instance, employees can use email project management to make correspondence with prospective clients and investors faster, easier, and error-free. As a result, customer satisfaction is improved significantly. 

Some of the best productivity tools in the industry today are: 

Collaboration

If you’re managing a hybrid workplace, collaboration software and tools are a necessity. These tools can help empower your teams to work together, regardless of their location. Additionally, it makes it easier for you to keep track of everyone and provide quick feedback. 

Some of the best collaboration tools today are:

Accounting

Even small businesses need help keeping track of accounts payable and receivable. Many accounting tools today help monitor business transactions, analyze company profitability, and even assist you in preparing for tax season. Furthermore, they can help you avoid committing accounting errors in your reports. 

The following accounting software come highly recommended by experts:

Operations Management

Managers also need help with their responsibilities. It can be tough to keep track of everyone on your team, especially if you have employees working remotely. Operations management tools can help you communicate with your team and effectively evaluate satisfaction and engagement among members.

Give the following applications a try: 

Final Thoughts

Managing a business — big or small — is a huge undertaking. It’s no wonder that it can easily become overwhelming without the right tools and systems in place. Luckily, it’s never too late to turn a new leaf and make a few positive changes in your company to boost performance. 

The tools above are some of the most underrated yet most useful software for businesses. Take time to consider which ones work best for your brand and business culture. Try and implement them in your day-to-day operations.

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