CEO Works Luncheon: Getting Customers
Our next CEO Works luncheon is on March 30, 2023 at 11:30. Leading this discussion is author Michael Stebbins whose recent book “Digital Marketing Fundamentals” made Amazon’s #1 New Release list.
Join this luncheon to overcome one of the biggest challenges faced by new and established businesses: getting customers. In this session, you'll learn how to find your ideal customer, how to effectively engage with them, and how to know with certainty what you need to do and say to persuade them to buy. You'll gain valuable insights on customer acquisition strategies that can help you grow your business, income, and profitability. This session will be taught by Michael Stebbins, a seasoned entrepreneur, CEO, and author who has built multiple startups from bootstrap to high-multiple acquisition.
You Will Learn
How to find out early what customers will buy
What you must convey to them to ensure a sale
A framework of how to collect and use that data to define your messaging and your products
What to Bring
Thoughts on who your customer is, or ought to be
Your company mission
All questions customer-related
About Michael Stebbins
Michael Stebbins has taken multiple companies from bootstrap to high-multiple acquisitions spanning e-commerce, web analytics, and digital marketing curriculum for agencies and universities. As CEO and co-founder of Market Motive (acquired by Simplilearn), Michael and his team changed the way the world learns digital marketing. Michael was awarded the first patent for marketing automation lead scoring US 7698420 in 2010 while building local Santa Cruz company ClickTracks (Acquired by Lyris) with Founder John Marshall.
As current CEO of OMCP, Michael serves the industry in establishing best practices in digital marketing and talent development. Michael occasionally advises companies on growth and digital marketing through his boutique consultancy, GrowingTwice. His favorite conversations revolve around company growth, online marketing, and vintage motorcycles.