Guy Kawasaki: What Surfing Has Taught Me

Imagine being the guy who helped make Apple a household name—Guy Kawasaki, the chief evangelist who turned a product into a movement. Back in the 1980s, Kawasaki was at the forefront of marketing the Macintosh, making "evangelism" not just a religious term but a business strategy. He’s a master of innovation, marketing, and entrepreneurship, and his influence extends far beyond tech. With 16 books under his belt, including hits like "The Art of the Start," "Enchantment," "Wise Guy," and “Remarkable.” Kawasaki has been guiding entrepreneurs for decades.

But here’s the plot twist: At sixty, Kawasaki swapped the corporate boardroom for a surfboard, diving headfirst into a sport most people start before they hit puberty. Inspired by his daughter, he took up surfing and, in true Kawasaki fashion, turned it into a whole new chapter of his life. He learned the hard way that nature doesn’t care about your resume, that the right gear can make or break you, and that sometimes the best advice comes from those who haven’t forgotten how tough the learning curve is.

Now, surfing is more than a sport for him; it’s a family tradition, a lesson in resilience, and a constant reminder that the journey matters more than the destination. Check out his blog, “What Surfing Has Taught Me,” and if you’re a fellow surfer, share the lessons you’ve gleaned that resonate in the world of entrepreneurship.