Lamborghini and Rivian are the latest automakers to add Amazon’s Alexa to their cars
‘Alexa, how can I afford a supercar?’
Originally posted in The Verge
Alexa is going ultra-luxury and fully electric.
Amazon announced that its popular voice assistant will be added to a handful of new vehicles. Automobili Lamborghini is bringing Alexa to its Huracán Evo, and buzzy EV startup Rivian will integrate Alexa into its first two all-electric vehicles, the R1S SUV and R1T pickup truck, as well as its upcoming fleet of 100,000 all-electric Amazon delivery vans.
Amazon says that both integrations will be available starting this year, alongside previously announced Alexa experiences rolling out from General Motors and Volkswagen.
Lamborghini and Rivian are the latest companies to partner with Jeff Bezos’ tech giant. Only a few — Toyota, BMW, Ford, and Audi — have announced direct Alexa integration with their infotainment systems, and not all of them struck deals for every model. It’s a risky bet for car companies, which have struggled to develop their own in-car voice assistants that can live up to the standards set by Amazon.
Once activated, drivers can use Alexa to get navigation information, play music or podcasts, or make phone calls. They can also link up with another Echo device in their home and tell Alexa to turn on their lights or adjust the temperature.
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