Outstanding in the Field with Cloud Brigade
Santa Cruz-based Cloud Brigade is an organized group of Special Operations problem solvers who can save the day and help you achieve your business and technology needs.
For culinary experience business, Outstanding in the Field, dining reservations posed a technical problem. The business brings the restaurant to the source by setting up dining in diverse locations and connecting diners to the origins of their food. With over 100,000 followers and nearly 100 events, the company launches ticket sales for all the dinners on the first day of spring, building excitement for the annual tour and symbolically celebrating the spring planting season. For the highly subscribed events, 75% of annual revenues are made on a single day from reservations, and digital infrastructure couldn’t handle the surge of traffic.
Challenges included:
Business Bottlenecks – Cloud Brigade overcame limitations in the ticketing system that hampered sales
Inefficient Systems and Processes – Multiple iterations of websites and ticketing systems failed to meet sales volume requirements
Skills and Staffing Gaps – The company has limited in-house IT resources
Antiquated Technology – The original ticketing system and website were in dire need of modernization
Cloud Brigade came to the rescue:
Why Cloud Brigade
Outstanding in the Field first engaged with Cloud Brigade in 2014, when limited website and e-commerce system couldn’t support the load of customer demand. Over the years, Cloud Brigade has supported Outstanding in the Field’s growth with a variety of solutions.
“Chris [Miller] and the team at Cloud Brigade helped recognize issues with the site that we would not have seen ourselves and it was very valuable to us. Chris is always our go-to person to call whenever there’s an issue. We know and trust that he understands our business and what is going to happen. Cloud Brigade is tenacious in resolving nagging issues.”
– Seth Heitzenrater, Customer Service Manager, Outstanding in the Field