The Best Go-to-Market Strategies for Early Stage Startups

Did you miss last week’s clinic? Check out the recording here:

Last week, Kenan Rappuchi, Founder/Chief Growth Officer of Sellerant gave a thorough overview of how early-stage startups can improve their go-to-market strategies. Click here to access the slides.

A go-to-market (GTM) strategy is a plan of action that helps businesses identify their customers, how to best reach them, and deliver a product or service for launch. GTM is similar but more specific than a business plan in that GTM strategy allows teams to stay on the same page and identify a clear course of action, all the while making it easier to effectively iterate on your product and meet a market need.

Kenan covers reasons why most startups fail, how to identify what stage your startup is in, the 4 pillars of launch success, the principle of ‘right action-right time’ planning and execution, the importance of problem-solution alignment, how to know when product-market fit is achieved, how to identify, engage and win early adopter customers and revenue, how to craft a winning offer that converts, and the key elements of a scalable sales and marketing strategy to deliver measurable results.

About Kenan

Kenan Rappuchi is the Founder and Chief Growth Officer of Sellerant, the B2B launch & scale growth accelerator. Working closely with founders and investors since 1995, Kenan specializes in helping startups effectively navigate GTM (Go-To-Market) and early customer acquisition, all the way through scaleup and emerging enterprise stages.