Webinar: Building a Scalable Content Marketing Strategy

HubSpot to Discuss 7-step Approach to Effective Marketing

Business leaders are relying on marketing to drive growth, now more than ever. This is because the customer journey has evolved. The average buyer now completes 70% of their buyer's journey before connecting with a sales team. In this clinic, we’ll explore the concept of content marketing and how to build a content marketing strategy that engages prospects in each stage of the buyer’s journey. We’ll also share tips on how to measure and quantify your marketing wins to leadership, along the way.  

Attendees will leave the event with: 

  • Insight into the 2022 buyer's journey

  • Best practices for building and measuring a content marketing strategy

  • A FREE Content Marketing Workbook

  • A FREE CRM to track prospects

About the Speaker

Aliyah Morphis manages HubSpot for Startups (HSFS) partnerships in the SF Bay Area. HSFS partners with 4,000+ global VCs, accelerators, incubators, and entrepreneurial organizations to help startups grow better. From developing a business strategy, to building a growth engine, Aliyah is here to help.

Did You Know?

As a Santa Cruz Works Member and Partner, you are entitled to up to 90% off a HubSpot annual subscription. See JOIN.

Doug EricksonAliyah Morphis, Hubspot, Marketing, Content Marketing