Why Apple is Positioned to Dominate Personal AI

An article in TidBITS by Rich Mogull explores Apple's upcoming AI offering: Apple Intelligence. Upon its release, Apple Intelligence will primarily feature an improved Siri, small enhancements like email summaries in message lists, basic summaries, and fun tools like Image Playground and Image Wand. However, if all goes well, Siri could evolve within a few years to resemble the personal digital assistants seen in science fiction, such as Apple’s Knowledge Navigator. Despite the impressive capabilities of Apple silicon, some AI-driven tasks will always require cloud support, which is why Apple has focused on developing and scaling Private Cloud Compute. Apple aims to earn our trust with its AI platforms by ensuring the security of our most sensitive data. The theory is promising—once Apple Intelligence features roll out, we’ll see how the reality measures up.