Wonderfil Partners with Dr. Bronner's and Whole Foods Market to Launch Refill Stations

Wonderfil’s Dr. Bronner refill station display at Whole Foods.

Wonderfil is excited to announce the launch of five new refill stations at Whole Foods Market locations in California in partnership with Dr. Bronner's. These stations will allow customers to bring their own containers and refill them with Dr. Bronner's fair trade, organic soap.

The refill stations are currently available at the Sunnyvale, Los Altos, Redwood City, San Mateo, and (soon) Stonestown SF Whole Foods Market locations. The stations feature a metering system that eliminates the need for customers to weigh their containers before and after filling. Refilling your own bottle will save you 13% compared to purchasing a new plastic bottle. For those who do not have their own bottles, empty rainbow post-consumer recycled plastic bottle next to the station are available for purchase.

Wonderfil was part of Santa Cruz Accelerates 4th cohort.

Wonderfil is committed to making a positive impact on the environment and is proud to be at the forefront of the refill movement. “We are so grateful to Dr. Bronner's and Whole Foods for being incredible partners in the effort to reduce dependence on single-use plastics. Our rollouts on the west coast coincided with devastating hurricanes on the east coast. It is a sad, stark reminder of why we're doing this. Climate change is here and it is the most important issue of our time. We must work together to quickly eliminate all unnecessary consumption of fossil fuels, and plastic packaging is an easy place to start. This rollout is the culmination of years of hard work and inspiring collaboration between teams who are committed to leaving the world better than we inherited it. If you live near a participating store, join us on this fight to eliminate plastic through refill!”

About Wonderfil

We are building the most reliable package-at-purchase platform for liquid and cream products that creates supply chain efficiencies for brands, increased margins for retailers, and cost savings for consumers. We are partnering with the top natural US personal care brands to help universities and grocery stores reduce their plastic waste.