Article provided by Sunil Mehta, Graph, Inc.

If you use video as an important marketing and sales tool, you’re in good company! 86% of marketers do too! And it does appear from multiple customer surveys, that video is now the most effective way to reach prospects and customers.

There’s a big problem, though. You know who began watching the video you sent them, and perhaps how long they watched. But you don’t know what they watched or what topics interested them. Imagine if you could personalize your next email around topics that a particular prospect watched. Or if you could start your next sales call knowing exactly the one or two topics that are top of mind for the person you’re about to speak with.

We faced this precise problem in our previous venture. We were emailing videos to candidates so we could interest them in our client companies, and we realized that we were driving blind. For example, we had no idea what parts of the tech talk video different viewers were zeroing in on. Because we didn’t know that, all our conversations with candidates started with something generic like “I see you watched the tech talk,” instead of “Hey, isn’t the progress in AI chips amazing?” or “Isn’t it surprising to see how well this technique works?”
So we built a tool for videos that gives viewers the freedom to watch the parts that interest them, and gives video owners the ability to know “who watched what.” When you watch a video that has been “wrapped” in AudienceGraph, you jump right to what you want to watch. Need to review product benefits? Jump to the Benefits topic; need to verify standards compliance and governance? Go straight there.

As someone watches your video, they can engage further on their specific interests. They’re able to request more information and dig deeper into a particular topic, schedule some time to speak with someone at your company, or jump right into a chat with one of your reps and get their questions answered.

AudienceGraph collects detailed analytics as viewers watch your video. You can drill down to understand which topics decision makers are paying attention to, or see what’s important to people in a particular job function or industry. You can then export this information to your CRM and provide detailed dossiers on each viewer to the sales team. The next time a sales rep speaks with a viewer, she’ll know exactly what to zero in on. AudienceGraph turns cold calls into focused conversations and drives viewers down the sales funnel.

You don’t have to move your videos from where they’re hosted. You can wrap AudienceGraph around any video hosted at Youtube, Vimeo or any video hosting service that is compatible with the html video player. And you no longer need to limit your videos to 90 seconds or less. Just use AudienceGraph and let your users watch what they’re interested in.

AudienceGraph is available at https://graphtech.ai. Check out some videos we’ve wrapped, then request early access. Convert viewers to revenue - faster.

Do you use video in marketing? Find out who watched what!