Goodles Makes "Most Innovative Companies in Food for 2025" List

In a food landscape increasingly defined by simplicity and clean ingredients, Goodles has emerged as a standout innovator, once again in the press. This time the Santa Cruz company has earned a place on Fast Company's prestigious "Most Innovative Companies in Food for 2025" list. This recognition highlights Goodles' success in reimagining a beloved pantry staple—boxed mac and cheese for a new generation of health-conscious consumers.

Fast Company's selection reflects a broader trend in the food industry, where brands are prioritizing authentic, high-quality ingredients over fleeting novelties. As consumers demand transparency and simplicity, companies like Goodles are rising to the challenge.

While other innovators on the list focused on single-ingredient products (Solely), sustainable sourcing (PKN, Jackfruit Company, Row 7 Seed Company, Reduced), or cultural redefinition (Fly By Jing), Goodles took on a classic. The company effectively revitalized the boxed mac and cheese category, a staple for over seven decades, by offering a product that delivers on both taste and nutritional value.

Goodles distinguishes itself by moving away from artificial additives and processed ingredients and prioritizing wholesome, recognizable ingredients. Beyond the traditional cheddar, Goodles offers sophisticated flavor profiles like cacio e pepe, appealing to a more discerning palate. Goodles mac and cheese is formulated to be more nutritious and higher in protein than traditional boxed mac and cheese.

The company's success is evident in its impressive sales growth. While industry giants like Kraft Mac & Cheese experienced a decline, Goodles nearly doubled its sales last year, demonstrating a clear consumer appetite for its innovative approach.

Fast Company's recognition of Goodles underscores the company's ability to identify and capitalize on a market need, deliver a product that aligns with evolving consumer preferences, and successfully compete in a saturated market through innovation. Goodles' achievement showcases that even established food categories can be reimagined for a modern audience. By prioritizing quality, flavor, and nutrition, Goodles has not only revitalized a classic but also set a new standard for comfort food.