CEO Works Luncheon: Harry Max on Managing Priorities

Video above: Harry Max at TED San Antonio

Prioritization is the foundation of success—personally and professionally. Yet, with constant demands, it’s easy to feel overwhelmed or unsure of what to focus on next. If you’ve ever struggled to decide what truly matters, you won’t want to miss this Wednesday’s event, where renowned executive coach and author Harry Max will discuss his latest book, Managing Priorities: How to Create Better Plans and Make Smarter Decisions.

Published in 2024, Managing Priorities distills insights from Max’s experience advising industry leaders like Apple, Google, NASA, DreamWorks, and Adobe. The book introduces practical tools that help individuals and teams systematically assess, rank, and act on what’s most important. At Wednesday’s event, Max will share actionable strategies to improve your decision-making, streamline your workflow, and ultimately achieve more—without the burnout.

Central to Max’s approach is the DEGAP method, a five-phase framework designed to bring clarity and confidence to prioritization. The process begins with Decide—determining whether a situation requires intentional prioritization. Next, Engage the key stakeholders who influence or are affected by the outcome. Gather relevant data and criteria to assess the options, then Arrange those options by comparing their importance and impact. Finally, Prioritize by making clear, deliberate choices that align with your goals.

This structured approach isn’t limited to corporate giants—it works for anyone facing competing demands. Whether you’re an entrepreneur juggling growth opportunities, a professional managing a heavy workload, or a nonprofit leader balancing limited resources, Max’s methods will help you focus on what drives real progress.

In Managing Priorities, Max also explores widely used tools like the Eisenhower Matrix (which categorizes tasks by urgency and importance), the Analytic Hierarchy Process, and his own Max Priorities Pyramid. By mastering these techniques, you’ll learn to cut through the noise, tackle high-impact tasks, and confidently delegate or defer what matters less.

So why should you attend Wednesday’s event? Beyond gaining insights from the book, you’ll have the opportunity to hear directly from Harry Max as he shares real-world examples and answers your questions. Imagine walking away with practical techniques you can apply immediately—whether you need to clarify your next steps, align your team, or stay focused on long-term goals. Plus, networking with fellow members who are committed to growth and efficiency is an added bonus.

If you’re ready to stop spinning your wheels and start making smarter decisions, this event is for you. Don’t miss the chance to learn from one of the leading experts in prioritization and take your productivity to the next level.