Jane Tech Expands to Address Rise in Sales
Reacting to the rise in cannabis e-commerce sales, Jane Technologies, Inc., the parent company of the cannabis marketplace I Heart Jane, announced Wednesday the launch of two new e-commerce modules.
Buying From Dispensaries Within A Brand’s Site
The first module, called "The Brand Portal," helps cannabis brands that might have wide consumer bases in different states but are unable to offer direct-to-consumer sales because of the regulatory limitations of each state.
The module uses data from Jane’s network of licensed cannabis dispensaries to allow users to search which dispensaries near them sell the brand’s products, from within the brand’s site. Consumers can make purchases of those products from their local dispensary without leaving the brand’s website.
By using an “indirect-to-consumer” approach, brands can offer seamless integration of country-wide sales on their own websites.
Jane Technologies works with over 1,300 dispensaries in 30 states through its e-commerce platform. According to the company, brands like PAX Labs, Wana Brands and Papa & Barkleyare some of the first to adopt the platform in their own sites.
Personalized Ads For Dispensary Sites
Digital Merchandising, the second module in the launch, is meant to improve digital advertising for cannabis brands and e-commerces. The module curates advertisements based on consumer behavior and product availability.