Jane Technologies Finds Opportunity in Booming Online Marijuana Sales

The Covid-19 pandemic was a big challenge for many businesses. For Jane Technologies, though, it offered a huge opportunity.

The Santa Cruz-based company runs an online marketplace where consumers can shop for cannabis products, including marijuana buds and cigarettes and edibles. The company was already growing, but got a boost from state rules intended to contain the coronavirus. Those regulations forced the closure of many stores and businesses, and state health officials urged people to stay home. But they allowed cannabis dispensaries to remain open as essential businesses.

"That was the accelerant for us," Socrates Rosenfeld, Jane's CEO and co-founder, told the Business Journal. "You have the pandemic and cannabis being deemed essential. You have more and more people wanting to stay safe and order online. And you have sellers of cannabis that needed a solution that could provide the automation that Jane provides."

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