MERGE4 at Blue Innovation Day 2024

MERGE4: Innovating with Purpose, One Sock at a Time

At MERGE4, they are not just making socks; they are making a statement. As a Certified B Corporation, MERGE4 is committed to balancing purpose and profit, demonstrating that business can be a force for good. Their story began with a simple idea: to create socks that perform at the highest level while making a positive impact on the world. Today, MERGE4 is recognized for its unique blend of artistic design, performance-driven technology, and an unwavering commitment to community and environmental responsibility.

MERGE4 believes that great products start with great values. Every pair of socks is crafted with care, using premium materials that ensure performance, durability, comfort, and style. But their mission extends beyond creating exceptional socks. They are passionate about supporting artists, athletes, and causes that align with their core values of creativity, sustainability, and community engagement.

A cornerstone of their sustainability program is their partnership with Repreve. By incorporating Repreve fibers—made from recycled plastic bottles—into their socks, MERGE4 is reducing waste and conserving natural resources. Repreve sources these bottles through various means, including environmental cleanup initiatives like beach cleanups. This collaboration ensures that the plastic waste collected from shores is transformed into high-performance fibers, contributing to a more sustainable future.

Blue Innovation’s focus on sharing exhibitors and researchers who focus on sustainability, advocacy, and protection of our blue planet aligns perfectly with our goals at MERGE4.
— Cindi Busenhart / CEO & Founder MERGE4

Innovation is at the heart of MERGE4. On October 6, they will join Blue Innovation, a free, community, and industry-friendly outdoor event, to explore new ways to push the boundaries across multiple industries. Blue Innovation’s focus on sustainability, advocacy, and protection of the blue planet aligns perfectly with MERGE4’s goals. They recognize that the challenges the world faces—whether environmental, social, or economic—require bold, forward-thinking solutions.

Based in Santa Cruz, where the ocean is central to their lifestyle and identity, MERGE4 is constantly inspired to explore new ways to push the boundaries in their industry. This deep connection to the sea drives their commitment to sustainability. Blue Innovation represents a unique opportunity for MERGE4 to connect and share their passion for driving positive climate change through innovative solutions and products that help protect the oceans, water sources, and the planet. And there's no better place to do it than at the UC Santa Cruz Seymour Marine Discovery Center overlooking the Monterey Bay.

Join us at Blue Innovation Day 2024, and MERGE4 as we continue to merge art, innovation, and purpose—one sock at a time.