There’s a scene early in Marc Randolph’s new book, That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea, that takes place at Lulu Carpenters at the top of Pacific Avenue in Santa Cruz. Randolph has been pitching his future partner, Reed Hastings, on a slew of business ideas. This has been happening for months while the two men commute over Highway 17
Read MoreIn the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.
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