Why Startups Fail and How to Pivot for Success
Article by By Marcia Daszko
Gut punch!
Entrepreneurs put their sweat and tears into their startups only to experience failure. Ten percent of startups fail in the first year of existence, and 70% more fail in the next two to five years. That’s a lot waste, in ideas, energy, investments, and cash.
There are multiple causes for startup failures, but are the reasons just scratching the surface? Do so many businesses fail because the real root causes have not been identified and remedied? If business leaders and their investors understood the path toward failure the organization is likely to take (based on the statistics), they would pivot their company.
The common reasons for startup failures are poor product-market fit (there are few customers who will buy the products or services); the company was not solving a significant customer problem; poor implementation of marketing strategies; poor timing; lack of competitive edge; lack of cash or burning through it too fast; lack of management experience and business or industry knowledge, and more. These are symptoms of failing businesses.
“The most successful startups are the ones that invest in thorough market validation before diving headfirst into their passionate ideas. They understand that even the most innovative concept needs to be tested rigorously with real customers before significant time and resources are spent. This process not only sharpens their vision but ensures they are building something that truly meets market demand. ”
However, the root causes of the business failures are deeper. Yet, if they are addressed, more startups could survive. Entrepreneurs must commit to not only ideas and a product dream, but a compelling purpose that everyone in the organization understands and understands how they can contribute to it. Startup leaders must also commit to developing a plan for success, a holistic system to strategically think and ask questions like never before. Great leaders anticipate. They understand and communicate obsessively with the customers and new markets to deeply understand what their customers need.
Startup entrepreneurs require a theoretical foundation of management principles to be successful. Personally, they make time to become more self-aware and continually develop their communication and leadership skills (leading is a continual process of learning.) Seeking relevant, knowledgeable advisors and coaches is essential to engage in the pertinent conversations that a young team need to address and ask. Advisors who have management knowledge (not just people who have been a successful founder once or twice) can help guide and scale young organizations and help them survive and accelerate their growth.
About Marcia Daszko
Marcia Daszko is a strategic management consultant, professional speaker, meeting facilitator, and has taught MBA leadership classes at six universities. She helps leaders accelerate and scale their businesses. Call her to assess your business for a rapid outside perspective. Her leadership transformation book is available on amazon: “Pivot Disrupt Transform.” Contact her at md@mdaszko.com Experience her online video classes: https://www.mdaszko.com/services