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Jonathan Lo's presentation highlighted how Overstock achieved 12 consecutive quarters of positive EBITDA by mastering customer segmentation. By understanding specific customer needs and behaviors, they personalized marketing, boosting engagement and loyalty. Lo emphasized empathy and data as key drivers for long-term business success.
Read MoreMassimo Arrigoni discussed product development, customer insights, and failures, emphasizing problem-solving and user-driven innovation at CEO Works Luncheon.
Read MoreDid you miss the IP for Small Businesses webinar? Watch the recording here.
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